Feature
Style Guides
Create reusable writing instructions for voice, tone, and formatting. Apply to multiple workflows for consistent output across all content.
Consistent voice at scale
Style Guides let you define your brand's voice, tone, and writing conventions in one place, then apply them across all your content generation workflows. No more copying and pasting the same instructions into every workflow.
Create guides for different content types - formal for business articles, conversational for blog posts, technical for documentation. Apply the right guide to each workflow and workflow step for perfect tone matching.
Style guides support rich text formatting so you can include examples, do/don't lists, and detailed instructions that help AI understand exactly how to write for your brand.
Key Capabilities
- Reusable writing instruction templates
- Rich text content with examples
- Apply to multiple workflows
- Per-workflow-step overrides
- Combine multiple guides
- Share via Marketplace
- Version your guidelines
What to Include
Define your writing standards
Voice & Tone
Define whether your content should be formal, casual, authoritative, friendly, or any combination that matches your brand.
Formatting Rules
Specify heading structure, paragraph length, bullet point usage, and other formatting preferences.
Language Choices
Set preferences for word choice, jargon usage, regional language (US vs UK English), and reading level.
Examples
Include before/after examples showing the difference between generic writing and your preferred style.
Don'ts & Avoids
List phrases, topics, or approaches to avoid - competitor mentions, certain claims, or overused clichés.
Brand Terms
Define correct capitalization, spelling, and usage of your brand name and product terminology.
Flexibility
Right style for every context
Different content needs different voices. A product announcement needs a different tone than a technical tutorial. Style guides let you create and switch between multiple writing styles effortlessly.
Apply style guides at the workflow level for consistent content, or override at the workflow step level when you need different tones for research vs. final output.
Example Style Guides
- Blog Casual - Friendly, conversational tone
- Enterprise Formal - Professional, authoritative
- Technical Docs - Clear, precise, instructional
- Product Marketing - Persuasive, benefit-focused
- News Style - Objective, fact-based reporting
- SEO Optimized - Keyword-aware, structured
What is Publish Owl?
AI workflows that think like a content team
Publish Owl orchestrates multiple AI models in sequence, where each step builds on the previous. Just like a content team where researchers hand off to writers, who hand off to editors.
You define the workflow once, then run it with any keyword or data source. The platform handles everything from initial research to final publication on your CMS of choice.
Use your own API keys for complete cost control. No middleman markup, no hidden fees. Just direct access to the AI providers you choose.
Configure every detail: prompts, style guides, AI provider, image generation, and more. Save it once, reuse it endlessly.
Feed keywords, CSV data, or Google Sheets. Each input produces an article based on your agent's settings.
Articles go directly to WordPress, Ghost, Webflow, and other supported platforms with optional scheduling and drip publishing.
Why BYOK?
Skip the hidden markup
Most AI content platforms meter your usage behind subscription tiers. What costs them pennies in API calls gets marked up 10-50x before it reaches you through article limits and pricing tiers.
Publish Owl uses a BYOK (Bring Your Own Key) model. You connect your own API keys from OpenAI, Anthropic, Google, or others, and pay the AI providers directly at their rates.
No middleman. No hidden fees. No surprise bills. Just transparent, direct API costs that you control.
Get Started
From zero to published in five steps
Configure API Keys
Add your AI provider credentials in Settings. Start with one provider. You can always add more later.
Connect Your CMS
Optional. Link your WordPress, Ghost, or other platform for automatic publishing. You can also generate locally.
Create a Workflow
Set up your content workflow. Choose your AI providers, write prompts, and configure any optional features.
Add Keywords
Enter topics for your articles, or upload a spreadsheet for Template/pSEO mode. Each keyword becomes one article.
Generate & Publish
Run your workflow and watch articles generate in real-time. Edit if needed, then publish to your CMS.