Integration
Shopify
Create blog posts for your Shopify store. Drive organic traffic to your products with SEO-optimized content.
Content marketing for e-commerce
Your Shopify store has a built-in blog that most merchants underutilize. Blog content drives organic search traffic, builds brand authority, and creates opportunities to feature your products naturally.
Publish Owl connects to Shopify using a custom app with Client ID and Client Secret authentication, creating blog articles that complement your product catalog and drive conversions.
Perfect for product guides, how-to content, industry news, and SEO-focused articles that bring potential customers to your store.
Supported Features
- Publish or save as draft
- Author assignment
- Custom slug / handle
- Featured image
- Blog selection (multiple blogs)
- Tags for organization
- SEO title and description
- Summary / excerpt
Setup
Connect your store
Create Custom App
In Shopify Admin, go to Settings → Apps → Develop apps → Create an app. Name it something like 'Publish Owl'.
Configure & Install
Grant the 'write_content' and 'write_files' scopes, then install the app to your store.
Get Credentials
Go to your app's Settings → Credentials. Copy the Client ID and Client Secret.
Connect in Publish Owl
Add a new site, select Shopify, enter your myshopify.com domain, Client ID, and Client Secret. Click 'Fetch Blogs' to select which blog to publish to.
Use Cases
Content that converts
Buying Guides
Help customers choose the right product with detailed comparison guides that link to your catalog.
How-To Content
Tutorial content showing how to use your products, building trust and reducing returns.
Industry News
Position your brand as an authority with commentary on trends in your niche.
Product Spotlights
Deep-dive articles on individual products, perfect for long-tail search traffic.
Seasonal Content
Gift guides, holiday content, and seasonal buying advice that captures timely search traffic.
Customer Stories
Case studies and success stories that build social proof and trust.
What is Publish Owl?
AI workflows that think like a content team
Publish Owl orchestrates multiple AI models in sequence, where each step builds on the previous. Just like a content team where researchers hand off to writers, who hand off to editors.
You define the workflow once, then run it with any keyword or data source. The platform handles everything from initial research to final publication on your CMS of choice.
Use your own API keys for complete cost control. No middleman markup, no hidden fees. Just direct access to the AI providers you choose.
Configure every detail: prompts, style guides, AI provider, image generation, and more. Save it once, reuse it endlessly.
Feed keywords, CSV data, or Google Sheets. Each input produces an article based on your agent's settings.
Articles go directly to WordPress, Ghost, Webflow, and other supported platforms with optional scheduling and drip publishing.
Why BYOK?
Skip the hidden markup
Most AI content platforms meter your usage behind subscription tiers. What costs them pennies in API calls gets marked up 10-50x before it reaches you through article limits and pricing tiers.
Publish Owl uses a BYOK (Bring Your Own Key) model. You connect your own API keys from OpenAI, Anthropic, Google, or others, and pay the AI providers directly at their rates.
No middleman. No hidden fees. No surprise bills. Just transparent, direct API costs that you control.
Get Started
From zero to published in five steps
Configure API Keys
Add your AI provider credentials in Settings. Start with one provider. You can always add more later.
Connect Your CMS
Optional. Link your WordPress, Ghost, or other platform for automatic publishing. You can also generate locally.
Create a Workflow
Set up your content workflow. Choose your AI providers, write prompts, and configure any optional features.
Add Keywords
Enter topics for your articles, or upload a spreadsheet for Template/pSEO mode. Each keyword becomes one article.
Generate & Publish
Run your workflow and watch articles generate in real-time. Edit if needed, then publish to your CMS.