Overview
Chat is Publish Owl's conversational AI assistant. Instead of navigating through menus and forms, you can describe what you want in plain language and Chat will set it up for you — from connecting your CMS to creating workflows, researching keywords, and generating articles.
Access Chat from the sidebar navigation or go directly to /chat.
What Chat Can Do
Create & Configure Workflows
- Create any workflow type: Single Article, Batch, pSEO, News, YouTube, or Rewrite
- Configure workflow steps (AI provider, model, prompts, web search)
- Set up image generation, style guides, scheduling, and publishing
- Configure internal and external linking, Gutenberg block conversion, and table of contents
- Inspect and modify existing workflows
Research & Content Planning
- Keyword research — find keyword ideas, search volume, and difficulty (requires DataForSEO)
- Deep keyword discovery — crawl sitemaps, find content gaps, cluster into campaigns
- Competitor analysis — find keywords competitors rank for that you don't
- AI topic generation — generate topic ideas without DataForSEO (free)
- Site crawling — discover pages on any website via sitemap
Setup & Connections
- Connect CMS platforms (WordPress, Ghost, Webflow, Shopify, and more)
- Test CMS credentials before saving
- Check which API keys and providers are configured
- View subscription tier and limits
Content Generation
- Estimate costs before generating
- Start article generation with cost confirmation
- Check job status and view generated content
Getting Started
When you open Chat, you'll see quick-start suggestions for common tasks:
Click any suggestion to start, or type your own request. Chat will walk you through the setup step by step.
Typical Conversation Flow
- Describe your goal — "I want to write product review articles for my WordPress blog"
- Chat checks your setup — verifies API keys, sites, and subscription
- Connect a site (if needed) — Chat shows an inline form to add your CMS
- Create the workflow — Chat configures steps, prompts, images, and settings
- Add keywords — provide topics or let Chat research them for you
- Review costs — Chat shows a cost estimate before generating
- Generate — articles are created and published (or saved as drafts)
Tips for Better Results
Be specific about your content
"Create a workflow" is fine, but "Create a product review workflow that uses web search for research, Claude for writing, and generates featured images with Flux" gives much better results.
Mention your preferred AI providers
If you want specific models (e.g., "use Claude for writing and GPT for images"), say so. Otherwise Chat picks sensible defaults based on your configured API keys.
Describe your audience
"Articles for technical developers" produces very different prompts than "blog posts for beginners". The more context you give, the better the workflow configuration.
Use research tools
Ask Chat to research keywords before creating your workflow. It can find keyword ideas, analyze competitors, or generate topic lists — and save results as interactive reports on the Research page.
Start small
When generating for the first time, start with 5–10 articles to verify quality before scaling up. Chat will suggest this automatically for large batches.
Example Prompts
"Set up a workflow that writes detailed product review articles. Use web search for research, then Claude for writing. Include Amazon product integration and generate featured images with Flux. Publish as drafts to my WordPress site."
"Create a news workflow that monitors AI industry developments. Search every 12 hours, generate individual articles, and limit to 2 per day. Use Perplexity for research and GPT for writing. Informal, analytical tone."
"Build a pSEO workflow for a city directory. I have a CSV with city, state, and population columns. Create templates with AI sections for local attractions and tips. Use stock photos from Pexels for featured images."
"Analyze my competitor example.com and find keywords they rank for that I don't. Focus on informational keywords with search volume over 500. Cluster them into content campaigns."
File Attachments
You can attach files to your messages using the paperclip icon:
- CSV files — for pSEO data sources. Chat reads the headers and sample rows, then helps you configure templates.
- Images — displayed inline for reference (e.g., showing a design you want to replicate).
- Text files — contents are included in the conversation for context.
Conversations
Chat automatically saves your conversations. You can:
- Start a new conversation with the + New button
- Return to previous conversations from the sidebar
- Each conversation maintains full context, so you can pick up where you left off