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Integrations

Wix Integration

Overview

Wix is a popular website builder with a built-in blog. Publish Owl connects to Wix via its REST APIs, automatically converting your HTML content to Wix's native Ricos rich content format and importing images to Wix Media.

Requirements

  • A Wix site with the Blog app installed
  • Site owner or admin access
  • A Wix API key with the required permissions

Step 1: Find Your Site ID

Your Wix Site ID is part of your dashboard URL.

  1. Log in to your Wix account
  2. Go to your site's dashboard
  3. Look at the URL: manage.wix.com/dashboard/[site-id]/...
  4. Copy the Site ID from the URL

Step 2: Create an API Key

  1. In your Wix dashboard, click your profile icon
  2. Go to Account Settings → API Keys
  3. Click Generate API Key
  4. Name it "Publish Owl" and grant these permissions:
    • Wix Blog — Create and publish blog posts
    • Manage Site Media — Import cover images to Wix Media
    • Wix Contacts & Members — Required to assign post ownership
  5. Copy the API key
Important: The "Wix Contacts & Members" permission is required because Wix's Blog API needs a member ID to assign as the post author. Without it, post creation will fail.

Step 3: Add Your Wix Site

  1. In Publish Owl, go to Sites
  2. Click + Add Site
  3. Enter a name for your site
  4. Select Wix as the CMS type
  5. Fill in the Wix fields:
    • Site ID: From your dashboard URL
    • API Key: The key you created in Step 2
  6. Click Save Site

Supported Features

  • Title — Post title
  • Content — HTML is automatically converted to Wix's Ricos format (headings, paragraphs, lists, bold, italic, links, images, tables, code blocks, blockquotes)
  • Excerpt — Post excerpt/summary
  • Featured Image — Imported to Wix Media with dimensions automatically detected
  • Status — Publish immediately or save as draft

Limitations

  • No custom slugs: Wix auto-generates URL slugs from the post title. Custom slugs set in Publish Owl are ignored by Wix's API.
  • No scheduled publishing: Wix Blog doesn't support scheduled posts via the API.
  • No tags/categories via API: Wix requires Wix-specific UUIDs for tags and categories. Manage these directly in the Wix dashboard after publishing.
  • Post URL not returned: Wix's API doesn't return the published post URL. Check your Wix blog to find the article.

Featured Images

Publish Owl imports featured images to Wix Media before attaching them to posts. The image is downloaded from its source and uploaded to Wix's CDN, ensuring reliable hosting. The adapter waits for Wix to finish processing the image and extracts its dimensions to avoid display issues.

  • AI Generation: Use GPT Image, Flux, Stable Diffusion, Ideogram, or other AI models
  • Stock Photos: Automatically find relevant images from Pexels, Unsplash, or Pixabay
  • Image Templates: Create custom branded images with the visual editor

Troubleshooting

"Could not find a member ID for post ownership"

Your API key needs the "Wix Contacts & Members" permission. Also ensure your Wix site has at least one member — you can add yourself in the Wix dashboard under CRM → Contacts.

401 or 403 errors

Verify your API key is correct and has all three required permissions: Wix Blog, Manage Site Media, and Wix Contacts & Members.

Content formatting looks wrong

Wix uses its own "Ricos" rich content format instead of HTML. Publish Owl converts common HTML elements automatically, but complex or unusual HTML structures may not convert perfectly.

Cover image appears broken or shows wrong dimensions

Publish Owl waits for Wix to finish processing imported images and includes dimension data. If the image still appears broken, try re-publishing — Wix's image processing can sometimes take longer than expected.

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