Overview
Style Guides are reusable writing guidelines that you attach to your workflows. They tell the AI how to write — your brand voice, tone preferences, formatting rules, words to avoid, and example content. Style guides ensure consistent output across all your articles.
Creating a Style Guide
- Go to Style Guides from the top menu
- Click + New Style Guide
- Give it a descriptive name (e.g., "Professional Blog Voice", "Casual Social Tone")
- Write your guidelines in the content area
- Click Save
What to Include
A good style guide covers these areas:
Voice & Tone
Describe how your brand sounds. Is it formal or casual? Authoritative or friendly? Technical or accessible?
{`Voice: Professional but approachable. We're experts who explain
things clearly, not academics writing for other academics.
Tone: Confident and helpful. Avoid being preachy or condescending.
Write like you're advising a smart friend.`} Words & Phrases to Avoid
{`Never use:
- "In today's fast-paced world..."
- "It's important to note that..."
- "Without further ado..."
- "In conclusion..."
- Buzzwords like "synergy", "leverage", "paradigm"
- Filler phrases that add no value`} Formatting Rules
{`Formatting:
- Use H2 for main sections, H3 for subsections
- Keep paragraphs to 2-3 sentences max
- Use bullet points for lists of 3+ items
- Bold key terms on first mention
- Use short, punchy sentences. Vary sentence length.`} Example Content
Including before/after examples is one of the most effective ways to guide the AI. Show what you want and what you don't want.
Attaching to Workflows
Style guides are attached via the Style Guides option in the Settings sidebar of your workflow editor.
Workflow-Level Assignment
Select one or more style guides to apply to the entire workflow. All workflow steps will inherit these guides by default.
Per-Step Override
In the Workflow view, each step can choose which of the workflow-level style guides to use. This is useful when different steps need different guidance — for example, a research step might not need a writing style guide, while the writing step does.
If a step doesn't specify which guides to use, it inherits all workflow-level guides by default.
Tips
Keep guides focused
Create separate guides for different concerns (voice, formatting, topic expertise) rather than one massive guide. This makes them reusable across different workflows.
Test and iterate
Generate a few test articles and compare the output against your style guide. Refine the guide based on what the AI gets wrong or misinterprets.
Be specific over general
"Write in a conversational tone" is vague. "Write like you're explaining to a smart friend over coffee — short sentences, occasional questions, no jargon" is actionable.